Wichtig » Cheap Adidas NHL T-shirts

I just spent the last week in two very different Wholesale Football Jerseys , but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the marketplace, I tapped the wisdom of a conference full of online marketing gurus.

The common thread? These experiences reinforced several lessons that will help you succeed in attracting the right kinds of clients. Here are ideas and resources to help you take action:

Lesson 1: Be yourself when you market. This is particularly true if you offer a really complex or academic service (like the scientists I mentioned) where it's natural to cite lots of references and sources. Instead of getting caught up in stiff or unnatural language that stands between you and the audience you're trying to connect with, just be yourself. I see a lot of people struggle with this when it comes to writing "copy" for their website, an e-newsletter or sales letter.

In the wise words of my new friend, Fred Gleeck (online marketing genius and co-host of this past weekend's Subscription Website Publishers Association Conference ) Wholesale NFL Jerseys , "Just write the truth. The truth as you see and feel it. People will then feel more comfortable about the copy you write. They may not be able to put their finger on it, but it will be more believable and it will increase sales. Forget the hype and "slightly" untruthful copy. Adopt a writing style that makes sure that what you say and what is ACTUALLY true are in complete harmony." To tap more of Fred's wisdom, visit him at

Lesson 2: If you don't have one, start an e-newsletter TODAY! The key to successful online marketing comes down to one thing: a basic, opt-in e-newsletter. Why? Because you're invited to "touch" your readers regularly with small samples of your thinking. In turn Wholesale Jerseys From China , you invite them to check out more resources on your website. It becomes easy for them to spread the word about you. It's a way to get new contacts from your offline networking into your online marketing system.

A really good e-newsletter, written in your natural voice (see Lesson 1) is the engine that drives your marketing machine. Don't let excuses like "my website's not ready" and "we don't have our editorial calendar planned out" stop you. The point is to start connecting with your target audience at least monthly to build the relationship. My favorite resource for how-to is Debbie Weil at . Debbie will get you up and running in no time.

Lesson 3: Nobody cares about here's what to do about it. According to PR expert Paul Hartunian ( ), nobody cares if you've just released the greatest new service, gotten promoted, hired new staff or spoken at another conference. What they do care about is how you can rock their world. If you start your marketing message with Wholesale Jerseys China , "We are pleased to announce...," you're dead in the water.

What you need to do is: 1) use a basic template to write press releases that work (Paul has 'em); 2) torture the media by telling them what problems you solve, but not how you solve them (they'll have to call you to find out); 3) develop a simple 3-page media kit for quick follow up (your 1-page press release, a 1-page "so what?" bio, and a 1-page FAQ sheet). The other hot thing that the press likes these days is online media rooms. This is a dedicated place on your website where they can Wholesale Jerseys , in one or two easy downloads, check you out and get what they need to write a story about you. An easy way to do this is via the Media Room product at .

The 3 easy steps to improve your online marketing efforts?

Step 1: Be yourself when you market.

Step 2: Start an e-newsletter (monthly, at a minimum).

Step 3: Remember that nobody cares about you (only how you can rock their world).

(c) 2004 TurningPointe Marketing, Inc. All rights reserved.

Marketing educator, Kelly O'Brien Cheap NFL Football Jerseys , is creator of the "Create a TurningPointe!" Marketing Bootcamp. To learn more about this step-by-step program, and to sign up for FREE how-to articles and 20-page marketing guide, visit
You won’t find an electronics company with a more solid reputation than Sony. And, as with their other products, the Sony Vaio EC Notebook has become a very popular personal computer. The Sony Vaio EC Notebook may be priced much lower than other Sony models Cheap Football Jerseys , but it’s still loaded with the features and capabilities you want and need. Because of the weight of this notebook, it’s more suited as a replacement for your desktop unit. So, if you want something lighter to take with you to class or the coffee shop, this isn’t the notebook that would serve you the best. This review will give you an idea of some of the features and benefits of owning a Vaio EC notebook from Sony.


If you owned a Sony electronic device before computers were ever available, then you know how reliable their line of products has always been. Sony products were always viewed as more expensive than other lines. These Vaio EC (economy class) notebooks puts them in the right price range for a lot of happy consumers who couldn’t afford them before. You will find these notebooks for around $800.00 Cheap NFL Jerseys Online , or less, if you just search around online. This is a great price for a computer as feature-packed as the Vaio EC, which is powerful enough to take the place of your desktop computer. It’s pretty obvious if you check around that there are notebook computers on the market that are even lower priced than the Vaio EC notebook. But, if you take a closer look, you will find that they won’t give you the attributes you may want Cheap Custom NFL Jerseys , such as the ability to watch your favorite movie at your computer, play your games, or open all your programs at the same time.


You’re going to love the beauty of the liquid crystal display on the Vaio EC Notebook. It measures in at an user-friendly 17.3″ and will make anything you do w. Cheap Jerseys Cheap Jerseys Wholesale Cheap NBA Jerseys China Wholesale Hats Cheap Hats Cheap Shirts China Cheap College T-shirts Cheap Soccer T-shirts Cheap Adidas NHL T-shirts Cheap Nike NFL Hats