Six Reasons Why Your Alexa Rating Is Still Important. Marketing Articles | February 25 Anthony Mantha Youth Jersey , 2004 Six Reasons Why Your Alexa Rating Is Still ... ... Exposure For Your Site.At the end of 2003, ... results were being closely linked into ... of its' parent company, Ama
Six Reasons Why Your Alexa Rating Is Still Important.
1. Additional Exposure For Your Site.
At the end of 2003, Alexa's results were being closely linked into the listings of its' parent company, Amazon. This currently means that when someone reviews your site, it is linked to their amazon profile Jimmy Howard Youth Jersey , which can be accessed when people browsing for books look to see what reviewers like them suggest. In the future, it could mean that amazon will integrate your web site in other ways, such as showing a list of websites related to popular topics such as marketing.
2. Alexa's relationship with Google
See if you can name one major partnership that Google or Amazon has had where the other party came out worse off in the end.
Yahoo? I don't think so. Though their relationship has soured for reasons that aren't common knowledge, and Google does not supply Yahoo with search results any longer, it certainly didn't make Yahoo less popular a destination online. If anything, more webmaster like you and me Tomas Tatar Youth Jersey , who could not afford the $200 fee for a commercial review to be listed, rush to Yahoo to see if our Google listings really were coming up number one there, too. Can't think of any other one, can you?
Let's discuss how this is relevant to you.
This little known advantage to having a good Alexa rating is fairly new. I was doing some research on Google, at the end of last year, to see what was the fastest Gustav Nyquist Youth Jersey , cheapest way to get my brand new site good ranking and fast inclusion in Google's database. Using Alexa, I was able to discover one of the biggest secrets online that showed me how to get a visit from the Googlebot spider and included in their index in under a week. The Googlebot spider now visits the home page of my site every day, re=spidering my site when I make significant changes.
While I was at Alexa, I noticed that very quietly, without a lot of hoopla or publicity, Alexa Internet began to include a Google search right in their toolbar at the end of last year. Upon further investigation Justin Abdelkader Youth Jersey , I realized that Alexa and Google were getting quite chummy. This relationship directly led to the idea I had which uncovered a way to get Alexa and Google to help me get free, unlimited traffic for any keyword related to my site's topic.
The idea was so simple, so cheap, and so profitable that I started to write a book about it, which I finished this past January. Everything was great, I was getting great traffic. Then I woke up one morning and checked my email Nick Jensen Youth Jersey , and most of my online colleagues were ticked off about something called the Florida update, which caused many small commercial websites to have their listings drop in ranking or disappear altogether.
Of course, I went to check on my site.
Not only did my ranking not drop, I had additional listings and improved exposure. One of the several factors that appeared to be the reason for my improved rankings, not just in spite of, but because of the Florida update Dylan Larkin Youth Jersey , was my Alexa ranking. Further testing on other commercial sites of fellow small business owners confirmed this.
This experience taught me to pay a lot more attention to my Alexa rating, as well as to have a new appreciation for the ratings of all my sites.
Your Alexa rating is still relevant to you because it appears to be a factor in your page rank at Google. Generally, anything that is important to Google is important to me, because I wanted to learn how to make the site an excellent source of traffic for me. And it worked.
Working to have a rise in my Alexa rating helped me in my quest for free quality traffic as well- every increase in my Alexa rating has coincided with a rise in both the number of keywords I rank for and the likelihood that my site will appear on the first page of search results, first at Google, then with other search engines.
You'd never know that I haven't ever submitted them my link.
3.Your competitor's awareness is increasing.
Those of us who have been online since the early 90's Frans Nielsen Youth Jersey , before the graphical interface we now call the World Wide Web, are well aware of the Alexa toolbar, and there are many schools of thought as to its effectiveness as an indicator of your site's traffic.
Whether you believe it's effective or useful, the fact remains that you can use the Alexa toolbar and the resources at Alexa to give your site a competitive advantage. Your competition knows this if they have any marketing savvy at all.
While not as compelling as the fact that Google is now tied to Alexa, it's no small issue that other webmasters are beginning to show interest in Alexa again. Now that Alexa is being positioned to have a closer integration with Amazon, has improved their toolbar to include a free pop-up blocker and Google search results Mike Green Youth Jersey , as well as given webmasters incentive to install the Alexa toolbar, many site owners either offer the toolbar or display their Alexa ranking proudly on their sites.
So, no matter what your personal feelings about the Alexa toolbar are, it may be a good idea to gain the advantages it offers, before your rivals do.
4. Client awareness is rising
Even if you're not a commercial website, and don't really compete with other sites for anything other than traffic Gordie Howe Youth Jersey , you still have to deal with the fact that your visitors are becoming mo
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