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Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is Darius Leonard Youth Jersey , than to complete what the industry terms an ?easy sell.? Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.


1. Know your productservice
Know it inside and out, backwards and forwards. You should know its strengths, weaknesses Andrew Luck Youth Jersey , and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your productservice in response.


2. Know your prospect
Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect Peyton Manning Youth Jersey , you can use it to develop a longer-term sales plan'that means repeat business. Put yourself in the most favorable position to get a ?yes? by focusing on what most concerns your prospect.


3. Believe in your own words
You will never be effective selling something you do not believe in, particularly to someone who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt ?no.? If you are lucky enough to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.


4. Be transparent
Too often Khari Willis Womens Jersey , we give strong pitches with lots of hype and little information. We will say, ?If you want these benefits, buy my product.? This is done with the hope that a prospect's curiosity about your bold claims will be enough to convince them to purchase. The idea that if you divulge too much information, you could dissuade your prospect is a far too common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with ?no.? The more information available when making a purchasing decision Bobby Okereke Womens Jersey , the more likely they are to say ?yes.? Another benefit of being transparent is the more resources you divulge free of charge, the more likely you are to generate interest in your productservice.


5. Gain trust by associating yourself with things they respect
By offering endorsements and testimonials, especially from well-known sources that your target market respects, you strike the chord of 'trust.? Many a skeptic has purchased based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships. Major endorsements mean less resistance and lots of sales.